Top Realtors Need to be Believable!
By Gerri Leventhal - Broker/Realtor Coach
Today, in order to win, Realtors of all kinds and all levels of experience need to gain and keep a marketing edge and an advantage in their fields of specialization consulting, through the proper use of:
1. Cyberspace
2. A Dynamic E-Commerce Website
3. Blogging
4. Being Active on Online Discussion Forums
5. Making guest appearances on popular Podcasts
6. Staying up on any New-Age Trending Marketing Styles and Gadgetry
7. Using Fast Technology and Cutting Edge Digital Communication Systems
8. Dominating all E-Platforms Where They Know Their Clients Hang Out, Especially the Social Media Groups!
“Clients expect the Realtors that they hire, to be Tech Savvy.”
“They search for you online then judge your internet prowess against the personas presented by your competitors and peers.”
You can no longer afford to not understand web and mobile device technology. The time has come to start implementing the most advanced tech into your promotional mix and your management plans to gain a decisive competitive edge!
“You First have to explain yourself and your Real Estate Services clearly and concise!”
● Tell potential clients the reason why you and your services are important for them to know about.
● Who do you serve?
● What do you do for those you serve?
● How are you different from other Realtors? Why are you better?
● Create a reason for them to contact you right now, not later…Immediately! They should feel worried that they might miss out, if they wait to phone you.
“There are Principals to Learn, Behind the Success of Every Great Business and the Real Estate Industry is no different.”
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“A Realtor presents their clients with options then advises on what the best course of action is.”
BEST TIP: Design your Consulting Services to impact a small niche client. Narrowing down the scope of your counselling service dubs you the expert to your specific client.
When something happens that will impact your niche clients, for example breaking news or an ambitious politician makes some new promises or proposals or a new law passes, talk about how the new happening can or could disrupt or improve the life of your niche client.
You need to stay up on anything that impacts the clients you specialize in advising.
Lead Generating:
❏ Remind your niche clients that you have got their back!
❏ Explain the Local Real Estate Market Situation in terms of what affects your niche the most.
❏ Provide some clear, financially responsible approaches to Property Investing that addresses the common questions usually posed by your niche members.
❏ Offer your niche community a free consultation to discuss their Real Estate needs.
❏ Invite your niche to subscribe to your local newsletter or amazing new blog concerning their niche community.
❏ Give them stories that offer a unique angle that just your niche would be interested to hear about.
❏ Provide the facts, stats and tidbits of info that other Realtor’s would not bother to cover because most of their audience and clients would not be interested.
❏ Keep your niche informed!
❏ Give your niche stuff they would not be able to access elsewhere?
❏ Make your niche feel special!
❏ Most of all, since you are a local Realtor, your niche is looking for you to provide them actionable Real Estate Related Insights. They want help with:
Stepping off of the cash sucking, RENT PAYING treadmill!
They want to take part in the American Dream of Home Ownership.
Help with purchasing a good profit earning investment property, to assure they will have money during their retirement years.
Tips, Answers, Sound Suggestions…What should their next steps be for securing a more meaningful, successful, happy future?
IMPORTANT: The most important trait that all TOP Realtors share is being Trustworthy! You cannot grow your consulting business if people question your honesty. Be reliable and dependable too but never compromise your principals, ethics or honor to try to make a fast dollar.
Conclusion:
You want referrals. You won’t get recommended unless you do an excellent job!
Experts get the most referrals that is why I suggest you specialize in helping one specific niche of Real Estate Clients.
Embrace the New Technology. Yes, Tech is your Friend! Sure there is a lot of techie stuff threatening and trying to take over the Real Estate Industry. Still, all Agents have to deal with tech and the techies.
My Grandma Sara used to say...
“You can’t beat City hall.”
Translated into our times, that means...
“You cannot fight Tech…Cause…Tech ain’t going nowhere!”
The key for us AGENTS is to stay on top of the new changes, especially those that are meant to fundamentally change our Real Estate Industry. Look to combine the powers of traditional business management and marketing philosophies, with these fast emerging modern day techniques, tools and new methods! Take advantage of the opportunities that new tech offers to you.
There will always be a need for the wise Local Consultant who knows where the best property deals are!
It is true that people can legally buy and sell property, land and buildings without the aid of a Licensed Realtor but that is very risky to attempt!
*Everything you do for publicity and all your marketing efforts and advertising pieces should be crafted to speak to and address your chosen, preferred niche type of Real Estate Client.
Bear in mind that you do not want your website, blog, podcast, social media actions… attracting every kind of real estate client that exists (there are many). You want your preferred niche tuning in!
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