Artificial Intel can do some great feats fast but when it comes to Real Estate the Traditional State Licensed Agent is still the Local Authority when it comes to consulting about properties in the niche neighborhoods throughout the vast USA...
Digital Agents Verse Imaginative Realtors!
By Gerri Leventhal Broker/Realtor Coach
The Modern Tech Agents have recently been giving the wise and creative Realty Agents a run for their money. Feed some data into a good computer software program and you can quickly get back some decent solution options to cure a client's property problems.
To the numbers crunchers, everything seems so cut and dry. Drop the details into the formula and the computer tells you if the Real Estate Deal is worth doing.
The so-called, Creative Realtors though are not so concerned with prices. Imaginative Realtors know that people fall in love with properties and ideas of what they are going to do to and with a property.
Price is no matter, when you see that glint in your spouse's eye that tells you this is the home we want to raise our family in. The character of a backyard and its view, a cozy stone fireplace, a space that could be converted into a home office...
Marble counter tops, a beautiful flowering, Rhododendron hedge bordering the backyard... Anything can be the deciding factor in a home shopper's mind.
Lots of rolling acres for peaceful, seclusion or a nearby walkable park or a two car garage or a spacious attic that can be turned into that long wanted spare bedroom for visitors.
Creative Realtors consider price last. They realize clients want what they want and are not about to settle for less. They try to satisfy the client's wants and needs first then we'll tackle the how to acquire the place to make the dream come true.
Creative Realtors know the mortgage lenders and General Building Contractors, the painters and landscapers personally that they bring into their deals and projects to make things happen.
Creative Realtors invest themselves in the communities they serve. They go about meeting everyone and anyone. All have potential of being an asset, if not now then at some other future time during a different deal.
Innovative Real Estate Agents wish to know what is going on in their sales arena at all times. Not getting caught off guard and staying in the know is a matter of pride. They keep their Market small so they can be intimately involved in the communities they represent.
They know their neighborhoods and its residents. They have their finger on the pulse and the vibe.
Digital Techie Realtors, on the other hand, do most everything from their computers so they can cast a much larger net when looking for Real Estate Markets and new Clients to represent.
So what kind of Realtor do you wish to be?
A big part of your Business Realtor Persona will depend on how you like going about finding and signing clients.
Are you comfortable cold calling. Dialing one phone number after another, ringing up strangers off of a bought list of phone numbers?
Would you rather promote your Realty Services by sending out thousands of email messages a couple times a week then wait for the email recipients to call you back?
Are you trying to be that neighborhood Realtor whom everyone knows your name or the Realtor that has the best website that Google Bing and the other search engines recommend first to internet searchers?
When you are seeking to build a repeat business that relies heavily on referrals and introductions you had better get out in the field and meet and greet. Smile at everyone, say hi and handshake like a politician running for a close election.
Top Digital Realtors pride themselves on replying fast. You'll need to master all the gadgets. Clients each have their favorites they like you to use when communicating with them.
You'll work on having everything on your website that a client could possibly want. You'll craft clever text messages and email and blink out reminder messages. You'll also be very impressively organized.
You will keep detailed notes on every conversation. And confirm all verbal correspondence in writing with a return email so there will be records and no chance of misinterpretations.
You will check reviews and only use or recommend five star professionals to your clients.
Both Digital Real Estate Agents and Creatively Innovative and Problem Solving Realty Agents are hardworking.
Creative Agents take a more personal view. They pander to the emotional side of Real Estate transactions.
Digital Realtors are all business. The more clients they can talk to, the more deals they know they will eventually get across the finish line to collect a commission. Computers help them reach more potential clients. Software and algorithms help them find the perfect properties.
Creative Realtors cultivate a neighborhood. They mingle with the community members. They build a brand name that locals recognize.
Yes you can and should do both and be both, creative and analytical. Let's explore how...
Digital Realtors & Creative Realtors Both Win Big!
Now-a-days, the Realtors that are getting all the contracts and signing the best clients are either very good with utilizing the most modern numbers crunching apparatuses and techie devices or they are very clever, imaginative and visionary, hands-on realtors.
Realtors are hired to solve problems. Some consult their computers to help, others dive right in and get elbow deep.
Are you a people person or a gadget person? You can be successful at Real Estate Advising regardless of which avenue you take.
Digital Realtors do all kinds of research and data compilation. They plug all kinds of interesting criteria into their computer programs. The computer then finds the properties that they are looking for, at the price their clients can afford, based on the data, stats and other info that has been loaded into the search programs or algorithm.
Computers can do a good job of suggesting suitable properties. Real Estate Formulas have been used by investors for many years. Real Estate Recipes for success are used by lenders to decide the do-ability of a proposed deal. Insurance companies also use mathematical equations to determine value and risk.
Creative Realtors are more about phoning people they know when it comes to property searching. They like to be out in the field rather than cooped up behind a desk all day. They drive around their consulting territory and seek out neglected properties. They talk to citizens and their contacts to find leads for more business.
Imaginative Realtors know that properties can not be defined on paper very well. You often have to stand on the land to feel its full majesty.
What can be done with this vacant lot? Who would be able to make use of this eye soar, graffitied up factor building? Who could be convinced to sell if offered the right price.
Creatives come up with ways a property could be repurposed to make it more valuable. Then they seek out the investors that can make it happen.
Creative Realtors do not just look at the houses that are listed 'For Sale' on the MLS, Multi listing Service.
Their clients want something specific so if that type of property exists in their territory, they will approach the owner and pitch the opportunity to them.
When you can combine both the wonders of being a great researcher and numbers compiler with an active but also practical imagination, you have the makings of becoming a Great, Influential Local Realtor.
Let's look a little closer at the Creative Realty Agent's Business Philosophy and learn how they are impacting their community while also making a nice living too. Then we will do a deeper dive into the Data Driven Realtors who are making a big splash in the Real Estate Industry by using tech to find hidden gem properties as well as to identify client leads and new prospects and to build professional contact networks too.
Of course our goal for you is to help you figure out how to merge the best of both ways of thinking to make you the best, most noteworthy, Real Estate Consultant in your Local Markets.
Creative Real Estate Agents:
Unique thinking Real Estate Agents have always ruled the day due to their ability to find fantastic uses for properties that others are just not so interested in.
Having a witty Imagination means you can buy something cheap then turn the place into something wonderful and valuable.
This is because there is little demand or desire to own the real estate you are going after to acquire. When no one else wants a place, building or land, you set the price and often the terms too of the deal.
No one is competing against you. No one is bidding the price up. You are in the driver's seat.
The seller is okay with unloading their property cheap too because there are expenses; taxes, insurance, utilities, maintenance... that the seller will have to keep paying until the place sells. Every month the bills come in. The Seller wants you to take their cashflow draining property off their hands.
Sounds great right? The ideal situation.
But you are not going to just stumble onto great opportunities like this.
It is your uncanny ability to see potential where others do not that allows you to notice the gems in the piles of junk.
Let's face it though, usually it is the experienced agents that can see new possibilities in Real Estate. Often we have been involved in a similar situation at some level and witnessed gold being made from clay. Thus when the same or a very similar opportunity raises its head, we pounce.
As a Local Realtor, you learn by experiencing stuff. No two Realtor Consulting Territories are the same.
You could be traveling out side of your territory and you see first hand how some other town revitalized a slum like portion of their district that their residents have been avoiding for years. You recognize something in what this far-away town is facing down, to a similar problem that the citizens in your consulting territory are struggling with.
Naturally you try to bring their solution back home to your Real Estate Arena so your neighbors and clients can benefit too.
Now, do you see how you can find out lots of info, industry news and trends, good and bad from around the world, if you use your modern internet wizardry. You can read about impressive real estate deals happening in far away places. It all helps you be a better Realtor back home in your market.
Realtors in California are checking out what their contemporaries are doing in Switzerland to solve common Realty problems. People, doers, movers and shakers and not just builders and architects are inventing methods and strategies in Greece that are working for Realtor Clients in New Jersey and Philadelphia.
Digital Realtors are connected globally, sharing tricks of the trade and exploring opportunities.
Creatives have access to the internet highway too. The techies are communicating with the Creatives. Projects are being proposed...
Real Estate deals are getting done!
And everyone is finding financing too! Let's not forget that funds are needed to buy, sell and fix up Real Estate.
Funding is coming, more and more, from unique untraditional Investors. Backers can be based across the ocean. Cyberspace makes every project and meeting as if it is happening just a few city blocks away.
The Visionary Realtors know how to create the deals and the excitement.
The Digital Realtors know how to get the word out fast and build interest in the deals fast. The more people that a realtor knows the better chance there is of bring all the necessary players together who will make the project happen, even if the participants are from out of state or across the nation or on the other side of the globe.
Creatives dream up; skyscrapers, castles, mansions, homes that are built to survive tornadoes...
The digital Realtors market those property opportunities to potential buyers and investors all around the world.
LICENSED LOCAL REALTORS ARE COMPETING NATIONALLY AND INTERNATIONALLY TOO AND WINNING!
There is Always a Need for Wise Realtors.
Great photography, a compelling video or two, some overhead drone footage of a property and its breath taking surroundings can sell just about any tract of Real Estate.
Do not put yourself in a box. Think creatively. The internet allows you to market and promote the sale and rental of property easier and more efficiently than in any past time in history.
Now truly is the best time to be a Licensed, Local Real Estate Agents.
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