DIY - SEO for Local Realtors

Yes Local Realtors Can Do Their Own SEO

Real Estate Agent SEO, also known as Realtors making their websites search engine optimized, can understandably cost an agent lots of money. But most Realtors feel that they have no choice but to fork over lots of cash since it is super important that Realtors have a website that ranks well for online searches in order to attract new clients and do business.

But let's look at what these marvels of marketing that call themselves Realtor SEO Experts can accomplish for us Local Real Estate Agents.

"i'll get visitors to your website!"

"I'll rank you on the first page of Google Searches!"

"Your prospects will be introduced to your website first before they hear about your competitors."

Is it really any wonder that Local Real Estate Agents are willing to pay the big bucks to SEO Pros with proven experience at getting search engines to favor their websites over their competitors' online efforts?

Does this SEO Magic for real estate websites sound too good to be true?

Why can't I do some of this SEO stuff myself?

I just cannot afford a Real Estate Industry SEO's Professional Prices!

But can I afford not to employ a SEO to make my website stand out on web search sites?

First I need website visitors then I can work on convincing them to hire me. Without site visitor, I get no clients.

What is a Real Estate Agent to do?

The truth is, despite all of this techie stuff being tooted about all over the web and good SEO being hailed as the magical secret business weapon, most Realtor tasks and consulting work still requires live human interaction.

No matter how much sales pitching you do online, you have to eventually pitch your services face to face, which is when you will convince folks that your fee is worth it.

So far, they are not giving robots Real Estate Agent Licenses.

Yes, people may narrow their property choices down based on browsing thru photos and videos of properties but the final decision to buy or lease property is made over 88% of the time with Realtor assistance.

It is just too risky to enter into contracts concerning huge amounts of money without expert local advice. Wise property buyers, sellers and renters use the assistance of Local Realtors.

The Realtor's job is done in-person often while driving buyers from house to house and giving clients tours of neighborhood after neighborhood.

Your Buyer Clients want you there by their side pointing out the hidden defects in a home's foundation. They need your help with talking the Seller down in price.

But we Realtors cannot do anyone any good if people are being shuffled to our competitors' websites and blogs. SEO is that important.

I know, if you are reading this, that you are working hard to become the best, most informed and wisest Real Estate Agent working in your town and the surrounding area.

But publicity is still the name of the Real Estate Game.

PR and advertising costs money.

Your big wallet competitors have huge marketing budgets.

You need to compete by utilizing the best Local Realtor SEO strategy.

But you must be prepared to out SEO the Pro SEOs that your Competitor Realtors are paying a lot of money to ensure their website ranks 1st, above your site.

Are you ready to go to SEO WAR?

Let's learn how to out SEO the other Local Realtors. Let's find then use the best keywords and phrases that clients are actually searching with.

Let's get you recording the right kinds of videos that we can rank easily for Local Real Estate Google Searches.

When people search for property in your sales territory and markets they will see your website, find your articles and be recommended and pointed to your blog posts and informative videos first!

IMPORTANT FOR REALTOR SEO: Improving Your Search Results

1. Optimizing online for the right keyword phrases. This helps the people you want to land on any specific webpage of yours find out about topics, data, facts, news and ideas that they are most interested in. You want your site visitors to be told about the precise webpage, article and post that was craft with them in mind.

2. You need to target and funnel audiences from other high traffic websites getting them over to your website. This means you need links on their website. Your links should be clickable so those interested are brought to your website. Search Engines count these backlinks going from other websites to yours. Search Engines rank your publishing better when you have lots of popular websites linking to your works.

3. People search for your real estate subjects and topics in all sorts of unusual ways. You have to know who your ideal client is so you can tap into their mindset and understand how they search.

4. Gaining an increase in website visitors requires publishing with a SEO Strategy designed for captivating your intended audience's awareness. Pleasing them once they follow a link to your publishing of Real Estate Content is how you turn new visitors into fans that keep returning to see what else you publish.

5. You target a specific visitor because that is the exact client type you specialize in serving. So it makes sense to write articles and blog posts and create videos that your preferred client type likes to spend time consuming. Learn about your preferred client's goals, problems and interests that they like to learn more about. Now it just makes sense that if you publish according stuff that your target craves your audience grows fast. More importantly your web fans are going to be fans that could actually hire you as a Real Estate Consultant one day.

6. What types of properties are available in your market? Ask yourself if you are creating content that is appropriately for people who actually would want to know about the realty that is changing hands in your sales arena and territory. Is your content designed for everyone online or for people who can actually afford the real estate rents and prices in the neighborhoods you represent? You would not write the same post in the same way if your ultimate goal was to sell or list billionaire mansions as you would craft a post that you wish blue collar workers to read.

7. Determine who you are. What kind of realtor do you wish to be? Are you going to be the realtor to the celebrity stars? Are you looking to assist first time home buyers trying to leave high rents behind? Are you the Realtor that gets recommended to all the newlywed couples moving to your town? Or do you help seniors and empty nesters retire, sell their big homes and get into a lower cost, low maintenance, affordable communities with fun onsite facilities like a club house, a community pool, tennis courts, a fitness center and recreational activities like movie nights, yoga classes, community holiday celebrations, social events and organized day trips planned for the residents?

8. Good SEO requires monitoring how your competitors are SEOing and figuring ways to tell the search engines that you are the best local realtor to be recommended for you niche.

Stay cheery Realtors and keep focused on attracting visitors to your web assets that would like to hire you. It is not about the amount of traffic but the quality of the traffic that matters.

This SEO 4 realtors Post is part one of a multi series of SEO instruction posts specifically crafted to teach Real Estate Agents what they need to do to please Google, Bing and other web search providers like DuckDuckGo.

Be sure to check out our other SEO for Realtor posts below. New posts always being added. You will learn how to DIY, do-it-yourself, Search Engine Optimize all of your online assets. You will also be taught how to hire a Realtor SEO Specialist.

All SEOs are not = (equal)

You do need a Realtor Search Engine Expert, not a run-of-the-mill SEO.

The Real Estate Fields are too complex, always evolving and unique from other industries to not use a SEO that actually knows about Real Estate and how to gain Real Estate Clients.

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