What Agents Must Know About Realtor SEO
By Gerri Leventhal - Broker/Realtor Coach
Us Realtors work very hard online to get some much needed and desired attention. We promote our services and teach and inform about our markets and we tell folks about our property listings...
Realtors do a lot of online publishing. We place ads too and comment on other peoples posts. It is mostly done to gain leads.
We want folks to hire us, for our local real estate knowledge. We write articles to prove that we are smart. We will give you great advice.
The thing is, the internet is bombarded by others speaking loudly about very similar things so a lot of what we publish gets lost in cyberspace, like a needle in a haystack..a drop of water in the vast ocean.
Real Estate Agent Search Engine Optimization
SEO is all about getting your online efforts seen. You didn't just spend two hours typing on your laptop to have your brilliant analysis of your local property markets ignored!
What is it going to take to get Google, Bing, DuckDuckGo and other online topic and info search services to realize your words are the authority on all subject matters concerning your Local Real Estate Consulting territory?
Effective Local Realtor SEO
Yes, Local Realtors can do SEO all by themselves, almost all free. All Realtors who wish to host the most popular Real Estate Website or Realty Blog in town should have a Strong Search Engine Optimization strategy!
The Search Engines must favor you and your online work for you to win locally at Real Estate Consulting. SEO is a Realtor's secret marketing sauce. SEO done properly gets you not just web traffic but the right king of visitors.
Just know that SEOing is time consuming but it is worth all that extra time and effort if you do it smart. More happy visitors equal more clients and more commission checks.
The VIP keys and chores of good SEO are:
Keyword Research - Figuring out how site visitors and prospective new clients search online: Using the exact searched for phrases in your online publishing to get your articles and blog posts ranked on the first page of search engine recommendations for those popular local info searches can get your Realty Consulting business booming.
Link Building – Strategies to share your website content with other websites and on other platforms with audiences that you would like to engage with by leaving clickable links all around cyberspace where your ideal clients hang out. Your links bring other site’s audiences to your publishing and business offers. Search Engines value lots of in-coming links because many links means other website owners and bloggers are recommending your published work as being top notch and worth them telling their fans about. More links = better page rankings.
Designing Your Website to be viewed on any type of devise and screen size: You will up your game and have better results if your web stuff can be accessed on all digital devices. It takes extra time to check how each post fits and appears on every different size computer screen but your various audiences will be pleased to learn that your wisdom can be viewed and participated with using their favorite techie gadgetry. Remember, many mobile devices have small screens because they fit into our pockets. But lots of business research and communication is being done on these tiny mobile devices while people are on the move. Do not try to cram too much into these small screens at any one time. Design for mobile viewing. Don’t make us squint to see your photos or have to scroll to read the rest of your sentence.
Making your website pages function smoothly and load fast: People today do not have much patience for website glitches. When web visitors and browsers get frustrated because something on your site does not work as expected, they click off and leave. Sometimes they go to your competitor’s site. Bear in mind that Google, Bing and other search engines devalue websites that have broken links that do not go anywhere. Search Engines also know that fast working websites make visitors happier so they take into account webpage load times when ranking your web publishing. We have all gotten annoyed by a video that takes forever to load. Invest in making everything transition on your website happen quick. No delays equal excited, engaged visitors. Happy visitors return and eventually become clients!
Creating an interesting website experience so visitors stay a while. You took a lot of time to get your website just right. You are proud of what you post. You want fans! You want visitors browsing around and finding neat stuff. You want them returning often. Most important for a Realtor’s Website Success is having entertaining images, vibrant videos and compelling writings about hot topics. Engaging subject matter, breaking news, teaching moments, heated debates and discussions will keep folks visiting your website and blog. You are competing with all the other Realtor Blogs and Websites. Your site must stand out as special. What do you publish that we cannot find elsewhere on the web? Are you offering great local property investment opportunities? Why should we come back again?
Consistently publish new stuff on your pages as well as routinely adding new pages: Search Engines recommend websites and blogs that are always doing something. No matter how great you feel your website is, you have to always be trying to improve the experience you are giving your visitors. Both visitors and search engines expect timely new publishing, updates too. A website and a blog are living breathing things. Audiences are always thirsty for more.
It is no secret that when search engines recommend your website to searchers you get the most visitors which equals doing the most Realty Business in town.
So, if you can please and impress the search engines then the search engines will keep your website pages filled with readers. Readers, viewers and visitors can be turned into paying hiring real estate clients.
SEOs… I love them! They convince Google, Bing and other search engines like DuckDuckGo to send potential new clients to my website constantly. I do not even have to advertise because web browsers just show up on my site.
But Search Engine Optimization Specialists can charge a lot of money.
Although, who can blame these SEO Magicians that can get us visitors to our webpages and posts, for wanting to get paid decently too?
A great SEO can out rank your competition’s websites for specific web searches even though some of your wealthy competitors have hired very pricy web designers.
Yeah having a great SEO working on your behalf to out flank the other realtors also working in your same sales territory is like burning the midnight oil without having to burn the midnight oil!
But is it possible for a Realtor to do their own SEO and get decent results?
To be honest, it will take a lot of research and learning, trial and error and experimenting to get as good as a Pro Real Estate Industry SEO that lives, breathes, eats and sleeps… SEO 24/7.
SEOs spend all their time trying to think up new ways to out maneuver other SEOs. Just like in all fields, it is a matter of pride to be able to say you are the best SEO website optimizer in the land.
My thoughts, of course, as with most of my business advice, is that; if you intend to hire a pro contractor to do something for you that is as important as SEO then you should first make sure that you learn as much as you can about the tasks you are hiring out… SEO for Realtors has its industry specific challenges!
Real Estate SEO is different than regular SEO.
You want to get the most for your money spent on SEOing so your website and/or blog thrives and can be relied on to attract you clients consistently. So, buying something like SEO for a Realtor’s Website, when you do not yet understand how SEO works for the Real Estate Industry, is not only silly it could end up costing you clients if you do it wrong.
To learn Realtor SEO, you will have to do some Real Estate SEOing yourself. This is because the folks you wish to get to visit your website and blog are different from the potential clients another Realtor might be trying hard to attract to their online assets.
Local Realtor territories vary. Available property types vary too. Local clients vary also. Plus Realtors specialize in different niche markets. We each have our own preferred client types we want to attract online.
Remember also that people in different areas of the world and the nation use different terminology and especially every community has its own slang words when discussing homes, lifestyles and properties.
So the best Realtor SEO and key search words and search requests will often contain locally specific phraseologies.
Your sales arena, its various neighborhoods, community vibes and its available properties with their unique features plus their price ranges all make your markets different from other Realtor's markets.
Your preferred clients situations and their desires are different from the needs and wants of every other real estate agent’s targeted audience. Thus, you will need a custom SEO strategy, to attract the precise clients that you are after.
How you do your SEO depends on your business goals and how your website and blog fit into accomplishing those goals.
One thing for sure that we all need, is a steady supply of visitors arriving at our online assets. Without Search Engines Helping, we are going to have to let everyone we are trying to do business with know about our website and blog all by our-self. That will require a lot of emailing, social media posting, snail mailing and texting.
So you see, yes you do need search engine optimization but you need Local Realtor Style SEO, if you are going to compete by publishing useful content online as a method of attracting real estate clients.
I should highlight ‘LOCAL’ SEO because local SEO is very different from optimizing to attract international website visitors. Realtor SEO is also different from SEOing for other industries do to the constantly shifting local market conditions.
Can you see why during a Buyer’s Market you may want to be attracting buyers to your site but during a Seller’s Market you want to attract sellers?
Are you really going to Re-SEO your whole site each time the local market shifts? Of course not!
That is why you must learn how to SEO optimize your site, correctly from the start.
In order to build a powerful, important online web space for locals wanting to stay in the know about your local real estate scenes, you have to build a strong SEO foundation that can be added to easily without overturning the whole apple cart every time you need to take your site in a new direction to take advantage of new opportunities emerging in your local markets.
Therefore if you want the right visitors to land on your website, blog and other online assets and also please them enough to keep them returning, you must learn specifically how best a Local Real Estate Agent’s Website is optimized for getting very specific visitors from search engines.
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