Marketing Agencies can help you get your Real Estate Agent Promotions and Ads lazer focused so you are targeting the attention and emotions of your desired kinds of clients...
Maximize Your 'Paid-For' Real Estate Marketing
Of course I know that most of you want to do the free marketing things.
"Teach me how to promote cheap." ...Is probably the request I get most from Agents.
Realtors, Agents, Brokers too... you are going to drive yourselves crazy if you try to do all your Real Estate promoting FREE and only DIY, Do-it-Yourself Realtor Marketing.
I am proud of you DIY promoters. DIY Realtor Marketers are ambitious, competitive and determined to win. Still...
You have to start planning to use some of your income, at least a small portion of your profits from commissions, for purchasing marketing, buying Realtor Ads and creating Real Estate Commercials, if you plan to scale your business and get ahead as a Real Estate Consultant.
You have invested time and efforts and even money too into getting your Real Estate Consulting License. Now it is time to attract some leads and sign some new clients.
That being said, I want you to only spend wisely when purchasing advertising and promoting. So, you have to know some stuff first, before you start buying Realtor Ads and paying for Real Estate Commercials.
If you do not first learn the basics of buying ads and hiring Marketing Services you will probably find your marketing budget depleted fast with few positive results gained.
You do-it yourselfers have a leg up on the other Realtors who rely solely on Marketing Services and out sourced Freelancers to get their name and Realty Brand Messages out into the communities they wish to serve.
You've tried some things, so you are learning what works for gaining the attention of your type of clients. Your trial and error attempts as well as successes means you are getting a feel for what marketing is effective for your specific kinds of local markets.
You also know the marketing techniques that you like to do and which methods take up the most of your time.
That is all great because now when you spend, you will be getting the most for your money. You know what to buy. You will not be talked into any marketing fads of the day.
I feel every Realtor should buy some ads and other marketing services too. Why? Because the Pro Marketers know some things that they can show you.
Let a Pro SEO for example, re-set up your website for optimal success. Now when you add a great article or blog post your publishing will reach more people and the right audience.
Now do not get all lazy on me because I am giving you the okay to buy some marketing and outsource your promoting.
Any Marketing Campaigns you pay for should act as an enhancement to what you are doing on your own, not a replacement of your own efforts.
Back to our SEO example. You still have to be in the habit of SEOing every new addition you publish online. Your hired SEO expert though will find the things you missed and fix some of your rookie SEO mistakes. Your website will thus rank better for the right realty related search words that your preferred type of client actually searches with.
Pay close attention to what your Pro SEO does for you. You'll learn valuable insight into what is currently helping website owners rank on search engines. Remember, SEO philosophy for Real Estate changes every few months. SEO Ranking Realtor Websites and Blogs is a competitive business to be sure.
You as a Realtor can not possibly keep up with all the advances in Search Engine Ranking that happens constantly. But why should you pay for the easy to do SEO? Save your money for buying advanced SEO services that will help you crush your competition.
My point is that the Pros can teach you their tricks of their trade. you hire a pro when you are challenged for time but still want your marketing to get done on schedule. You hire professionals when you want to give a boost to the marketing you do yourself.
No one can expect you to be the best Realtor on Facebook, Instagram, Twitter and Youtube plus manage your Real Estate website and blog too. Thru out this blog I have given you tips on doing all that online publishing as well as SEO advice and strategies.
I'm hoping all that cyber posting, commenting and 'liking' that you are constantly doing is bringing you some prospects and actual clients. Eventually you want to be working on behalf of clients for most if not all of your work day and work week. But your marketing cannot pause.
The leads must keep coming in.
You are a Licensed Realtor so we want you consulting, consulting, consulting...
So at some point during your Realtor Career, someone has to market for you or else, one day your phone will stop ringing.
Pro copywriters, can give your whole website or blog a new feel and vibe. Yes Pro Writers charge a pretty penny but you need your website and blog to empress web visitors.
Again, I am not saying you need Professional writers crafting all of your blog posts and articles and recording your videos too but once in a while something written by an expert can get you more fans or help attract a different kind of fan.
Pay attention to how the pros word things like their titles and subtitles. Now when you are buying a paid marketing service you are also getting a free marketing lesson by observing how your hired professional thinks as they work for you.
A bought Video loaded up here and there, spread out among your web pages, will get site visitors scrolling through your whole site to see what you have been up to lately.
Listen, my point is that you are not going to be able to keep up with all a Realtor has to do, in our day and age, plus market competitively without buying some Realtor Marketing Assistance. You have lots of other real estate stuff to do too, right, but your marketing is ultra important.
I want you to jump around when you buy Marketing Services. Learn something worthwhile from every expert you hire!
Know how to do your own Realtor Marketing but also know how to hire contractors so you get your money's worth out of every Marketing Dollar you spend.
Data Driven Realtor Marketing Campaigns Win
Do your research when you hire marketers to help your Realtor business grow. When you are online, ask other, noncompeting Realtors who they recommend.
Look at the comments left on review sites. Who is getting five star reviews?
Look at your competition's marketing. See what you have to beat.
Ask pro marketers to give you prices and proposals for how they are going to assure that you will soon be beating specific competitors. You do not have to hire every Professional that gives you a proposal for services. Proposals are free. Use the proposal and bids that are submitted to you as blueprints for what you should be working on.
Be very picky when you hire Pro Marketers but talk to as many pros as you can. It is about picking the expert's brains for ideas.
Yes, hire some of these Pros occasionally too. Having some Pro Web Content on your website and blog will make you look like a True Local Realtor Champion.
Why Realtors Need Quality Stats and Intel
Without doing your research you are spending your marketing dollars blindly.
Realtors have to be aware of all that is happening in their consulting territory before they start buying commercials.
The data and market numbers plus the breaking local news, dictates who will be looking to purchase property and who probably will be wanting to sell their realty and move on to newer pastures that are more promising for their particular needs.
You cannot craft advertising unless you know the details intimately of your local markets.
Your ads are wasted if you are not speaking directly to those who would be excited to hear about the real estate opportunities in your neighborhood markets.
For more Wise Realtor Biz Tips & Smart Marketing Advice to Give Your Real Estate Consulting Career a Boost: Expand your education on these important Real Estate Agent Topics and gain better Realtor Skills click below.
Buy a How to Book for Realtors - Get some winning biz recipes!
Take a Course for Real Estate Agent Marketing and Build Your Business Savvy!
Sign up for some Realtor Mentoring by one of our Pros, each with a proven record of propelling Realtor Careers to the next level... STARDOM! We do more than just teach and show you how. We follow up too!
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