Top Realtors are Building Their Brand by Teaching
Realtors that coach their clients and potential new clients instead of just advising them and/or fixing their problems for them, build trust.
Yes, relieve your clients' stresses and save them when they are in trouble but teach them about the fundamentals of real estate ownership and property investing too.
Real Estate Agents can build their brand image up quickly in a local niche community by educating the members of their niche prospect pools.
You have some past clients and clients you are working with at present as well as some networking partnerships and coworkers, and of course friends and family that are all fans of yours but how does a Local Realtor deepen these professional relationships?
You give them value. You make them smarter by teaching them something about real estate. Teaching shows you have compassion. It builds trust. You are not just in Real Estate for the money.
You have to give clients more than a hired hand gives to create a more meaningful relationship with them. Your fee is for consulting but you will gain a happy repeat client if you can show your clients a thing or two or three that they did not know.
Do not just give them what they hired you for, make them smarter from having spent time with you.
You can be wise and a great instructor but if you do not understand where your students, proteges and mentees are coming from and what they are facing, you cannot teach them necessary new skills and pass off your valuable knowledge that they can actually benefit from.
As a Realtor you studied hard to learn a lot of things about property transactions and even real estate laws in order to earn your Real Estate Agent license.
You have a lot to offer those who wish to learn more about the ins and outs of realty investing and ownership. Teach investors as well as people seeking to buy, rent or sell a home or business property how to get the most out of properties.
Heck, you could teach builders a thing or two also, such as what to build and where to build it so their construction projects sell and rent faster.
A Teaching Real Estate Agent gains credibility in the community. Your status is elevated when you teach others worthwhile stuff especially if making them money is involved. The types of subject matter and courses you offer sets the stage for you becoming a recognized expert in your Real Estate Specialty.
We all want leads for new clients. We wish to find inexpensive methods to promote ourselves and our Realty Services. Teaching allows you to show how good of a Realtor you are.
Teaching Realtors get lots of PR and press coverage too, especially when your course is being offered for free of charge.
Courses that Local Realtors Can Teach
Teach a Free Class for Home Sellers - How to Prepare Your House For Sale or How to Get Ready for your Open House. Invite a local house stager you know to talk to the home owner students explaining how home staging get them better, higher offers to purchase.
A Renting Verses Selling Your House Class is very informative and helpful. Discuss the pros and cons of both options and of course explain how you as a realtor can assist with either course of action that they choose to pursue. You will be happy to get them qualified renters or buyers.
Teach a Free Class for First Time Home Buyers - Everyone is nervous about spending a lot of money, probably the most money they will ever spend in their life time to buy their first house. They will have questions about the small print on all the documents they will be asked to sign and what is involved in the buying process. No one wants to be taken advantage of because they are naive and inexperienced at house shopping. find out how soon each of your class attendees will be ready to buy a home and how far along each is in their house search. Offer to be their realtor at some point during their lessons. Bring plenty of business cards and brochures detailing your superior realtor services for home searchers.
Teach a Class for Wanna-Be Landlords: Lots of folks are excited about learning how to invest in multi-unit Real Estate that they can rent out. Everyone has heard about or knows someone who has become very wealthy as a Landlord. More people would try investing in apartment buildings that they can rehab to make more attractive and profitable if they had some pointers but the do not know how it is done. Students that sign up for this class can become long term clients of yours.
First Time Property Investing Classes are Always Popular. There are many kinds of property investing, you can go over them all so your students can decide which investment strategy they want to try first.
Everyone wants to Learn About House Flipping!
Teach People How to Get their Credit Score in Good Shape - People need to clean up their credit histories and better their credit score if they expect to qualify to rent or lease nice properties. The better your credit score the better your chances are of being approved for a mortgage with favorable terms and a low interest rate.
A Course on How to Get Funding for Unique Real Estate Projects can be very helpful too. You can invite one of your local mortgage lender exec friends or networking partners to speak to your class. I suggest making the funds provider of other guest speakers buy beverages and donuts or pizza for the students to enjoy during your ten minute break time between lessons. A Financial Lender can afford to spring for snacks for a chance to introduce his or her self and their loan options to your class full of future real estate entrepreneurial students who will be applying for loans at some point, after they graduate class of course.
Of the course the very best Real Estate Courses for Realtors to teach are courses that are relevant to the realtor's particular markets. The locations you serve have unique traits that warrant particular instruction and advice for people considering buying and owning property there. Use your imagination and I am sure you will come up with some unique courses to offer that will have student flocking to your classes to learn.
Teach a few of these Real Estate help courses and workshops recommended above and you will be the talk of the community. You will get rooms filled with potential new Local Real Estate Clients attending each of your above classes as students.
TIP: Get current contact info for following up with your Real Estate Students. After they complete your classes they are going to need a Realtors help. Followup turns your students into Real Estate Clients.
Teach them well and some will want to hire you to be their Realtor Advisor on the spot.
Make your students successful so they can achieve their real estate dreams and you will get many referrals for your future classes as well as referrals for your Realtor Services too.
A Realtor who teaches the community how to get wealthy thru smart realty dealings is truly a Realtor for the people to cherish.
Nothing creates more hoopla and generates free word of mouth advertising for a Local Realtor than the announcement of a free real estate course.
Your Local media also loves to have guests like you on their cable and radio shows to talk about their upcoming Real Estate Class. Sent out news releases and you will sell seats in your class fast.
Everyone likes and respects a teacher. Not everyone likes and respects Real Estate Agents. Unfortunately there are people who claim we Realtors are con artists despite we have a government issued License to consult on Real Estate. So be a teaching Realtor and gain everyone's admiration in your town, for giving back.
Important: Do not forget to set up recording cameras or better yet, pay a few high school students to video tape you teaching your classes as well as your student's reactions so you can use the footage as advertisements and promotional videos online and social media posts for generating publicity for years and years to come.
Realtors who are willing to take some time out of their hectic, busy work schedules to teach the members of their community informative classes can become household names thru out their consulting territory.
TIP: If you need a classroom most local libraries will give you an hour free to put on a worthy class or workshop. Local religious organizations all have banquet rooms, classrooms and event rooms that are not being used all the time. There are plenty of groups and clubs that would be happy to provide a free room for your free Real Estate Investing Class just allow their group members first chance to reserve their seats for class.
Teaching really is the best form of promotion a Realtor can invest their time in.
Everyone loves a good Real Estate Course! You'll be known as the Teaching Realtor.
MORE INFO: Expand your education on these important Real Estate Agent Topics and gain Realtor Skills.
Buy a How to Book for Realtors - Get some winning recipes for competing in the crowded fields of Real estate Consulting!
Take a Course for Real Estate Agent Marketing and Build Your Business Savvy! Learn how to stand out.
Sign up for some Realtor Mentoring by one of our Pros, each with a proven record of propelling Realtor Careers to the next level... STARDOM! We do more than just teach and show you how. We follow up too! A Realtor Mentor will help you be more efficient. You'll learn how to diagnose why your career is stagnant. Your mentor will help you use your unique strengths to design a custom strategy so you can win big and dominate your sales territory and markets.
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