There is Never a Dull Moment in Real Estate
How About Those Interest Rates?
Who is Buying?
Who is Selling?
Who is Building New?
Are There Any Problems in the Building Industries?
What do the numbers say?
The Future is Yours Realtors!
Forget all that stuff that never worked!
Tune out the noise...
It is time to get serious with Real Estate!
What do you know about building a portfolio that is safe and profitable?
How do you go about finding properties that are being under-valued by the market place?
Where do the good real estate new client leads come from?
If you want to build your real estate consulting business in a local environment then you have to make a splash with the local residents, shopkeepers and news media.
Most of your clients are going to be people living, maybe renting locally already or they are connected to local residents like their relatives, friends and workmates.
People have to adjust their living quarters for the usual reasons.
Getting Married!
Their Job is relocating them here.
Divorce.
Need more rooms due to expecting another child soon.
Lessoning of household income - Perhaps one parent has been laid off.
They might be worried about saving money to pay for an unexpected illness in the family.
When people get a windfall of extra money, a salary raise, an inheritance... they often think about upgrading their home.
Many move to less expensive places when they retire.
You want consulting leads. You are ready to advise...
Know that stats show most of your leads will come from connections you make in and around the towns and neighborhoods you offer services in. That means you do more Real Estate Consulting Business when you get off your duff, go out on the town and mingle, mingle, mingle.
Sounds like fun right?
Someone knows someone who tells them about you.
The thing is, as a local realtor looking for clients, you have to help the process of local word-of-mouth advertising along some. You have to give people reasons to want to talk about you.
Lots of other Realtors are passing out business cards, that's not enough.
Why not recommend any Realtor's name or brand that pops into a person's mind at the time they are asked? Why you? Is there a reason to bring up your name?
Will they even remember your name? How many do you think threw away your business card?
Obviously the real estate agent that gets the most recommendations is usually the realtor who is promoting the most. But effective advertising and successful marketing campaigns cost money. Big Money!
You know you have to complete against Realtors that have deep pocket. Large marketing budgets rule and own whole neighborhoods. So how are you going to get noticed?
Your Closest Fans or Circle of Influence Send You Most of Your Real Estate Clients.
All Local Realtors have plenty of people that they know. Some people that Real Estate Agents know they interact with much more than others, every few days. Friends, family members, co-workers, past co-workers, the people who serve us when we shop or wait on us when we dine at our favorite local shops, restaurants, bars, coffee shops, our dentist, our accountant, workout club staff and gym members, our hairdresser... The list goes on and on.
Business gurus call these people our 'circle of influence' because they are all the people who are closest to us, to whom we matter and they matter to us too.
A Realtor's circle of influence consists of all the people that are around you the most during both your professional and personal lives. They are people you have known for a long time as well as people you just met that you connected deeply with.
When we talk about a Realtor making a serious new business move or new biz strategy plan and pledging commitment to follow thru on that new biz plan, we always feel that the 'circle of influence' should be involved with that plan.
You are going to tell your best, dearest friends and closest circle of loyal fans first... Right?
You may well even ask a few of your closest friends, workmates and associates for their opinions of your biz plan. Some may even assist you with creating your new business strategy.
Your 'circle of influence' are the people you trust most and they trust you too. you value what they have to say. They value what you have to say. You look out for each other.
You know that everyone in your circle of influence has their own circle. But everyone in their circle is not in your inner close circle.
Are you getting the idea yet?
You want your closest allies to reach out to their closest fans to tell them about your Realtor Business and Services.
If you tell 2 people and they each tell 2 people...
Yep, Realtors should prime the pump of local word of mouth advertising by asking everyone you already know to spread the word about you and your Realtor Consulting.
This is the easiest form of promotion you can do. It is inexpensive too, mostly FREE.
Your closest friends and those who care about you want you to be a success. If you ask they will help. But you have to ask!
The Best Realtor Clients Are Referrals
You do not have to sales pitch to a referral. The sales pitching has been done for you by your fan who recommended you.
The key to getting lots of referrals, besides being worthy of being recommended, is making it easy for folks to refer.
Have you thought about why people should hire you? There are lots of Realty Agents looking for the same leads and clients you want to sign. What are the reasons everyone should come to you?
If you do not know why you are a Special Realtor then how are your fans going to know what to recommend you for? Who to recommend you to? When to recommend you?
Folks cannot recommend you unless they have a clear understanding of what you do.
Your Realtor Business Slogan for example, is just going to be ignored and quickly forgotten unless it really says who you are here to help.
Some Realty Client Leads Are Better Than Others
You are looking for clients that are ready to buy, rent or sell property Today. People who are on a deadline, who have little time to waste are the best Real Estate Clients.
When you sign a client that is serious about buying or selling a property, you know you will be getting a commission check soon.
There are all sorts of people who are just window-shopping. There is no urgency for them to act anytime soon but they are fantasizing about moving to a better neighborhood or into a bigger more prestigious house. Yes, work with these clients but if they are the only types of clients you are getting then you are doing your advertising and promotion all wrong.
You are appealing to the wrong types of clients...dreamers instead of action takers. Let's get you addressing the folks in and around your sales territory with real pressing problems, who have to move!
Dominating a social media platform's local keywords used regularly by your tried and proven, best lead prospect pools can be a dynamite advantage for a Local Realtor.
By owning the social media platforms' searches, discussions and postings about your communities' most used local key search topic phrases you are always in the know. As an authority or influencer you will be getting alerted to people that are talking about real estate topics directly relating to your sales territory and its local market challenges and opportunities first, before your competitors hear.
Yes there are potential new clients and networking partners all thru these highly relevant online conversations that concern the communities you consult in. You want to be in the thick of it.
These social media ranters using your areas keywords are bringing up issues and problems and ideas that you can help with because you are familiar with their problems and desires since you live and work where they do.
The internet allows you to do your local research on autopilot if you take advantage of the local tech platforms available to you.
Are you following local social media # hashtags that are relevant to the towns you actually consult in? Hashtags compile all the posts and conversations about one subject under the heading of the hashtag.
Anyone who uses the same # hashtag gets their post loaded onto the hashtag feed. Do you see how easy it is to find out what the people of your sales territory have been discussing when it comes to property and real estate on social media platforms?
It is easy to jump into many other popular ongoing local digital conversations such as local forums, blogs and podcasts too. So go and get yourself some attention. The sky is the limit.
Great leads come from thorough research followed by strategic marketing, ads and promotion, designed to take advantage of what you found out while researching. First find out what matters most to your local residents. Now talk about those important local topics in a sincere, interesting, concerned way.
Remember your are not the only Realtor looking for Real Estate Leads in your sales and consulting territory. You have to make a marketing plan to go after and capture a specific piece of the many kinds of property markets all around you.
Who is going to be your niche client to specialize in?
Is there a home price range or a particular style of housing or a lifestyle that you want to be the Go-To-Realtor for?
Every Local Realtor says they are the Area Expert but are you ready to walk the walk as well as talk the talk?
Real Estate Consulting is a spectacular career choice. Having a Real Estate Agent License is going to truly transform your life in many wondrous ways.
Start with your immediate Circle of Influence as your solid foundational base, then go build your powerful local network that no other Realtor can hope to compete with.
Now is the most amazing time to be a Licensed Realtor!
New constantly emerging technology and amazing digital communication capabilities are making it easier and easier to quickly build a fan base and returning loyal audience filled with potential Real Estate Clients.
Don't sit on the sidelines. Real Estate Consulting is the Funnest Career I know of... and it pays well too!
MORE INFO: Expand your education on these important Real Estate Agent Topics and gain Realtor Skills.
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