By Gerri Leventhal - NJ Real Estate Broker
Realtors are licensed so they are trusted.
Realtors cut down on all the drama that can happen when trying to find, negotiate a price and purchase a suitable property.
With a Realtor you get your deals done faster.
Realtors know their local markets very well.
Realtors do, for you, all of the boring, tedious work of finding you the perfect homes in your price range to go look at.
Realtors can give you knowledgeable suggestions so you achieve your goals and realize your dreams.
If you hate paperwork like I do then you need a good Realtor!
Realtors have local connections with mortgage lenders, building contractors, architects… They know the inspectors so they can get your project going, approved and on track to meet your deadlines.
It I less stressful when you know you have a local expert, Licensed Realtor watching out for your interests.
Local Realtors often know about properties that are off the market and not being advertised yet.
Realtors know how to solve real estate related problems. They are experienced at handling difficulties, can remove impediments and will move your deal to completion with less hassles and fewer distractions.
Realtors will make sure your projects and deals are legit and everything is proceeding legally. They are licensed and schooled on all the local laws and regulations.
Realtors can negotiate you, their client, a better deal than you can make on your own!
“I always use a Realtor when buying, selling or renting property because Local Real Estate Agents know the current going prices.” Hall R. (An investor in the Washington DC area) explains.
Melanie Z, a Real Estate Speculator from Manhattan, NY puts it this way. “How can I make an offer or set a price to sell when I haven’t been paying attention to the various property markets and trends in a neighborhood?”
“You have to know if the rents have been going up or down. Who is moving into the area and who is moving out?” Says Lenny F. (a Property Manager in the Chicago Suburbs), “You are competing with the other nearby Landlords to attract the best renters.”
“I always want a Licensed Agent on my team just in case something unexpected pops up.” Peggy N. a house flipper in Fort Lauderdale, Florida elaborates. “Realtors screen out the frauds for me. I only want to be told about offers from buyers that are preapproved for their loan.”
HINT FOR REALTORS: Knowing why the distinct and special mix of people in your sales territory are prone to hire a Real Estate Agent helps you design your Realtor Services to meet your remarkable and unique community member’s needs.
You want to advertise that you can help fix specific problems that various, active kinds of local clients are actually encountering when seeking to acquire, sell or rent properties in the markets you consult on.
Also keep track of who (what demographics) are actually hiring the most Realtors.
Is a certain age group moving in or out of the area? Are families with school age children coming or going? What is the average wealth bracket of the people buying the most property recently in each of the neighborhoods you represent?
To get your share of the real estate consulting business in your sales arena you need to address your advertisements so they talk to those that are actively participating in real estate transactions in your sales territory’s diverse property markets.
Put most of your time, energy and resources into courting those groups of prospects that are currently hiring Realtors, rather than trying to change the minds of those who seem determined to save on paying a realtor’s commission fee.
The way to get the attention of those who are hiring Realtors is to learn more about them.
By listening to them speak about their fears and the roadblocks they encounter on their way to success with their property projects you know what you need to do and what to offer in order to win their business.
MORE INFO: Expand your education on these important Real Estate Agent Topics and gain Realtor Skills.
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